The business of sports nowadays is played outside the fields and stadiums. It has evolved into a multibillion Euro industry that continues to grow rapidly; therefore the competition for sports management positions has become extremely rough. At the same time, companies realize that sport sponsorship is a highly effective avenue of communication and brand building. Sports related industries like media, advertising, public relations, as well as formal sports entities are looking for specialized and highly skilled managers who will tackle the important management challenges these agents face. Athletes, events, teams, facilities, licensed goods and sponsorship organizations are in need of highly professional management.
IE´s Master in Sports Management has been designed to provide you with the skills and techniques necessary to face these challenges and seek the business opportunities in an area where very few people are able to show formal education on specific issues of the industry. This innovative 13-months long program combines general business fundamentals with specific industry knowledge that will help you excel in any position within the sport market, being recognized as a key differentiating factor among job candidates.
The online methodology reflects today´s international business environment, where cross-cultural and cross-functional teams work on global projects regardless of their geographic location. You will not have to leave your residence or work for extended periods of time to pursue a truly great learning experience.
The virtual campus, active 24 hour per day, and the case method are the fundamental points of reference for the online activities promoting you to intensively interact and debate with your peers and professors, creating strong and lasting relationships.
CloseLasting 13 months and starting in February, the program is based on two online training periods and three face-to-face periods, each lasting between one and two weeks, providing you with a deep understanding of business and management and a specialized view in sport management.
The three face-to-face periods will be held at the beginning, in the middle and at the end of the program, and hosted in our Madrid campus and in London. There you will have the opportunity to interact with top industry leaders throughout the master´s program who will share their real-world experiences, knowledge, and expertise, keeping you up to date with the latest industry developments and providing you with a broad networking base.
London as is widely known to be the Sport Marketing, Sponsorship and Commercial capital of Sport. There are many sport management’s experts to meet and many places to visit such as different sport venues, sport agencies, sponsors, sport organizations and specialized media.
Additionally you will have the opportunity to interact with top industry leaders throughout the master´s program who will share their real-world experiences, knowledge, and expertise, keeping you up to date with the latest industry developments and providing you with a broad networking base.
CloseThe Master in Sports Management is particularly targeted at, but not limited to, professionals who are looking to further their careers within the sport industry or who wish to start their professional development in this competitive field.
- Managers in the sports industry wanting to reinforce their competencies and enhance their profile and capabilities.
- Professionals from diverse backgrounds (financial, legal public sector and sports entities) seeking to enter the sports sector or engaging with projects in the sports industry.
- Entrepreneurial and innovative individuals looking for the skills to create and manage their own projects in the sports and sports related areas.
IE is internationally renowned for its diversity with truly global alumni from more than 85 countries across the world. Indeed, it is amongst the most culturally-diverse business schools in the world. The international characteristic of the student body and the diversity they bring to the classroom make this program a truly enriching and challenging experience.
CloseThe Master program will run in collaboration with sports organizations, federations, teams, events, agencies, sports media, sporting goods brands, and other important companies in the sports industry.
Activities and projects will be developed around this network of strong industry ties that IE has nurtured since its inception, giving you the opportunity to work on assignments and discuss related issues with key managers and organizations within the industry.
These activities compliment your studies by providing you with first hand exposure to sports management practices, and enabling you to apply the knowledge and skills developed in the program to real-world situations, as well as providing an excellent networking opportunity.
CloseThis master´s has been designed to help you acquire the key knowledge and skills necessary to develop a successful career in the sport sector.
The many and varied networking opportunities which you will find in this program, due to the diversity of your peers, seminars with industry leaders, world-renowned faculty members and close link to the sport business community, will submerge you in the heart of an existing and competitive global market.
Demo: the online nature of this program provides you with the flexibility you will need to pursue a great learning experience without leaving your home, or your career behind. To see how IE's successful teaching method is put into practice on our online environment, please contact Gabriela Sonato, the Executive Director of the Master in Sports Management: Gabriela.Sonato@ie.edu
Online Students' Blog: By visiting our blog http://online-masters.blogs.ie.edu you can have an idea of how is a day-to-day in an online master, where our current students give an insight into their experiences of our online programs.
This program will train you to be a leader in public and private sectors of the sport industry where a combination of business expertise and industry specific knowledge will provide you with a competitive advantage when interfacing technology, management of sport organizations (events, sport facilities, media, sporting goods brands, etc.) and business.
You will work in a wide range of companies and organizations; from small sport clubs to large and awarded multi-sports clubs; from small ad start-ups specialist consulting firms to large multinationals; from local sport entities to international sport organizations.
Additionally you will be inspired to develop your own entrepreneurial projects within the sport or related sectors.
CloseBeing part of the IE community is more than just being an alumni; it's being part of a global network of people sharing a set of common goals and ethical values. You will build up a global network of contacts with your peers and professors; as well as benefit from strong industry link that IE has fostered over the years.
You will become part of IE´s global network of more than 35,000 alums across more than 85 countries.
Additionally during the program you will build a network of industry specialist through our leadership seminars, an international group of peers, and our faculty members who all have considerable industry experience in some of the world's leading sport companies.
ClosePursuing this specialized master´s degree is an investment in your future. We select exceptional individuals who will develop a bright career in the sport industry.
CloseWe seek dynamic, motivated, creative candidates with excellent academic and professional backgrounds who also offer the kind of interpersonal skills that will benefit the program. If you think that the Master in Sports Management is right for you, click below for more information on how to apply and finance your program.
If you have any additional queries, please do not hesitate to contact the Admissions Department by calling (+34) 915 689 610 or emailing admissions@ie.edu and lena.vandenbosch@ie.edu.
Our selection process emphasizes leadership potential, strong academic ability, and personal qualities and characteristics. The Admissions Committee will consider candidates with the following requirements:
In order to evaluate more thoroughly the applicant credentials, the Admission Committee may require the GMAT/GRE/IE Admissions Test and/or the TOEFL examination.
CloseThe demanding nature of the Master in Sports Management means that the large number of applications are subject to a rigorous selection process. The main objective of the admissions process is to select students with the highest potential.
More on the admissions process in our Detailed Information.
CloseCandidates pay a non-refundable application fee of 120 € to cover administrative costs.
The tuition fees for the Master in Sports Management for the February 2010 intake total 27,000 € + 1,200 € (contribution to the IE Business School Foundation).
Admission is valid for two years, so the successful applicant has up to this limit to reserve place on an intake. In order to secure a place on the Master in Sports Management, intake students are required to make a deposit equivalent to 20% of the total program fees (5,400 €) + the contribution to the IE Business School Foundation (1,200 €).
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This Master is a specialty of the University Master in Management Official Degree. Its study plan is worth 60 credits ECTS, minimum required to access a Phd according to the Spanish legal implementation of the European Higher Education Area.
RD 1393/2007